Publication | Closed Access
Cross‐national market segmentation in the fashion industry
103
Citations
43
References
2007
Year
International AdvertisingAdvertising MessagesAdvertisingInternational BusinessInternational MarketingFashion IndustryFashionBusinessConsumer ResearchMarketing CommunicationManagementCross‐national Market SegmentationCommunicationBrand AwarenessMarketingMarket SegmentationMarket Segments
Purpose – To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages.
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