Coupon Effects is a promotional demand phenomenon denoting the differential increase in consumer purchase likelihood and quantity triggered specifically by the provision of discount coupons, distinguishing it from other promotional stimuli by its reliance on price reduction incentives contingent upon consumer action.
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Publications
204
Yuner Huang, Ben Young · Journal of Constructional Steel Research · 2014 · 414 citations · Full text
The Effects of Free Sample Promotions on Incremental Brand Sales
Kapil Bawa, Robert Shoemaker · Marketing Science · 2004 · 279 citations
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261
University of Pennsylvania
Philadelphia, United States
7 h-index
7 publications
321 citations
California University of Pennsylvania
California, United States
5 h-index
5 publications
380 citations
University of California, Los Angeles
Los Angeles, United States
5 h-index
5 publications
183 citations
University of Hong Kong
Pok Fu Lam, Hong Kong
4 h-index
5 publications
949 citations
Georgia State University
Atlanta, United States
4 h-index
5 publications
469 citations
University of Chicago
Chicago, United States
4 h-index
5 publications
414 citations
New York University
New York, United States
4 h-index
6 publications
820 citations
University of Michigan
Ann Arbor, United States
3 h-index
3 publications
67 citations
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- Journal of Marketing Research
16 publications · 2.1K citations
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Repository · 11 publications · 443 citations
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- Journal of Retailing and Consumer Services
9 publications · 445 citations
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- Journal of Retailing
8 publications · 546 citations
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- The Journal of Finance
7 publications · 329 citations
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