Concepedia

Corporate Positioning

Corporate Positioning is a strategic framework that defines an organization’s unique identity and value proposition within its competitive environment by specifying its core purpose, target stakeholders, and differentiation relative to rival institutions.

57

Publications

3K

Citations

110

Authors

71

Institutions

Publications per year

2017–2026

7

Parents

Publications

57

"A players" or "A positions"? The strategic logic of workforce management.

Mark A. Huselid, Richard W. Beatty, Brian E. Becker · PubMed · 2005 · 204 citations

, , +13

Positioning strategies in business markets

Stavros Kalafatis, Markos Tsogas, Charles Blankson · Journal of Business and Industrial Marketing · 2000 · 200 citations

, , +9

Market-focused Resources, Competitive Positioning and Firm Performance

Graham Hooley, Gordon E. Greenley, John Fahy et al. · Journal of Marketing Management · 2001 · 184 citations

, , +16

E-reputation: The role of mission and vision statements in positioning strategy

Rosa Chun, Gary Davies · Journal of Brand Management · 2001 · 152 citations

, , +12

Corporate brand management in higher education: the case of ERAU

Tamilla Curtis, Russell Abratt, W. Minor · Journal of Product & Brand Management · 2009 · 138 citations · Full text

, , +14

1–5 of 57

Authors

110

  1. CB
    Charles Blankson

    University of North Texas, United States

    4 publications · 314 citations

    4

    h-index

  2. GH
    Graham Hooley

    Aston University, United Kingdom

    3 publications · 403 citations

    3

    h-index

  3. SK
    Stavros Kalafatis

    Kingston University, United Kingdom

    3 publications · 304 citations

    3

    h-index

  4. GE
    Gordon E. Greenley

    Aston University, United Kingdom

    2 publications · 318 citations

    2

    h-index

  5. ED
    Evan Davis

    London Business School, United Kingdom

    2 publications · 76 citations

    2

    h-index

1–5 of 110

Institutions

71

  1. University of North Texas

    Denton, United States

    3 h-index

    4 publications

    124 citations

  2. Loughborough University

    Loughborough, United Kingdom

    2 h-index

    2 publications

    134 citations

  3. Aston University

    Birmingham, United Kingdom

    2 h-index

    3 publications

    353 citations

  4. University of Missouri

    Columbia, United States

    2 h-index

    2 publications

    79 citations

  5. Cardiff University

    Cardiff, United Kingdom

    2 h-index

    2 publications

    100 citations

  6. University of Waikato

    Hamilton, New Zealand

    2 h-index

    2 publications

    246 citations

  7. London Business School

    London, United Kingdom

    2 h-index

    6 publications

    228 citations

  8. Kingston University

    London, United Kingdom

    2 h-index

    2 publications

    104 citations

1–8 of 71

Venues

  1. Journal of Product Innovation Management

    3 publications · 168 citations

    3

    h-index

  2. Strategic Management Journal

    SMJ · 2 publications · 92 citations

    2

    h-index

  3. Marketing Intelligence & Planning

    2 publications · 183 citations

    2

    h-index

  4. Journal of Advertising Research

    JAR · 2 publications · 104 citations

    2

    h-index

  5. Journal of Marketing Management

    MM · 2 publications · 235 citations

    2

    h-index

1–5