Concepedia

Consumer Preference Segmentation

Consumer Preference Segmentation is a consumer behavior analytic framework that partitions a market into distinct subgroups based on shared patterns of product or service preferences, thereby enabling targeted testing and validation of offerings according to empirically derived preference structures.

131

Publications

5.3K

Citations

382

Authors

184

Institutions

Publications per year

2017–2026

55

Parents

Publications

131

Segmenting customer brand preference: demographic or psychographic

Chin‐Feng Lin · Journal of Product & Brand Management · 2002 · 206 citations

, , +17

Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing

George R. Milne, George Pettinico, Fatima M. Hajjat et al. · Journal of Consumer Affairs · 2016 · 175 citations

, , +15

Segmentation Based on Consumers' Perceived Importance and Attitude toward Farm Animal Welfare

Filiep Vanhonacker, Wim Verbeke, Els Van Poucke et al. · Ghent University Academic Bibliography (Ghent University) · 2020 · 157 citations · Full text

, , +16

Consumer Preferences for Fresh Tomato at the European Scale: A Common Segmentation on Taste and Firmness

Mathilde Causse, Chloé Friguet, Clément Coiret et al. · Journal of Food Science · 2010 · 152 citations · Full text

, , +17

Consumer segmentation based on convenience orientation and attitudes towards quality attributes of lamb meat

A. Bernués, G. Ripoll, B. Panea · Food Quality and Preference · 2012 · 147 citations

, , +16

1–5 of 131

Authors

382

  1. ÉV
    Évelyne Vigneau

    Institut National Polytechnique de Toulouse, France

    3 publications · 104 citations

    3

    h-index

  2. CY
    Chengyan Yue

    University of Minnesota, United States

    2 publications · 87 citations

    2

    h-index

  3. HM
    Howard Moskowitz

    Jacobs Institute, United States

    2 publications · 103 citations

    2

    h-index

  4. WD
    William D. Perreault

    University of North Carolina at Chapel Hill, United States

    2 publications · 93 citations

    2

    h-index

  5. MH
    Margrethe Hersleth

    Nofima, Norway

    2 publications · 88 citations

    2

    h-index

1–5 of 382

Institutions

184

  1. Wageningen University & Research

    Wageningen, The Netherlands

    5 h-index

    15 publications

    595 citations

  2. University of Minnesota

    Minneapolis, United States

    3 h-index

    8 publications

    400 citations

  3. Kansas State University

    Manhattan, United States

    3 h-index

    5 publications

    92 citations

  4. University of California, Davis

    Davis, United States

    2 h-index

    6 publications

    271 citations

  5. Jacobs Institute

    Buffalo, United States

    2 h-index

    4 publications

    206 citations

  6. Syarif Hidayatullah State Islamic University Jakarta

    Ciputat, Indonesia

    2 h-index

    2 publications

    63 citations

  7. Agricultural & Applied Economics Association

    Milwaukee, United States

    2 h-index

    5 publications

    190 citations

  8. Weihenstephan-Triesdorf University of Applied Sciences

    Freising, Germany

    2 h-index

    2 publications

    39 citations

1–8 of 184

Venues

  1. Food Quality and Preference

    12 publications · 597 citations

    12

    h-index

  2. Journal of Marketing Research

    6 publications · 274 citations

    6

    h-index

  3. British Food Journal

    5 publications · 187 citations

    5

    h-index

  4. Sustainability

    4 publications · 151 citations

    4

    h-index

  5. Foods

    4 publications · 76 citations

    4

    h-index

1–5