Consumer Preference Measurement is a methodological construct in consumer demand analysis that systematically quantifies individual or collective preferences over goods and services to distinguish underlying utility structures from observed choice behavior.
601
Publications
39.9K
Citations
1.4K
Authors
646
Institutions
Publications per year
2017–2026
178
Parents
Publications
601
A Note on Measurement of Utility
Paul A. Samuelson · The Review of Economic Studies · 1937 · 2.2K citations
Measuring the hedonic and utilitarian sources of consumer attitudes
Rajeev Batra, Olli T. Ahtola · Marketing Letters · 1991 · 2.2K citations · Full text
Commercial Use of Conjoint Analysis: A Survey
Philippe C. Cattin, Dick R. Wittink · Journal of Marketing · 1982 · 616 citations
1–5 of 601
Authors
1.4K
- MO
9
h-index
- VS
8
h-index
- PK
5
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- RD
5
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- OA
4
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1–5 of 1.4K
Institutions
646
University of California, Davis
Davis, United States
13 h-index
31 publications
1K citations
University of Pennsylvania
Philadelphia, United States
11 h-index
16 publications
7.7K citations
Columbia University
New York, United States
11 h-index
18 publications
1.1K citations
University of Florida
Gainesville, United States
10 h-index
20 publications
560 citations
University of Chicago
Chicago, United States
8 h-index
13 publications
949 citations
Cornell University
Ithaca, United States
8 h-index
9 publications
1.1K citations
University of Michigan
Ann Arbor, United States
8 h-index
9 publications
3.1K citations
Kansas State University
Manhattan, United States
8 h-index
14 publications
827 citations
1–8 of 646
Venues
- Journal of Marketing Research
55 publications · 3.8K citations
32
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- Food Quality and Preference
18 publications · 1.3K citations
15
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- Marketing Science
15 publications · 1.2K citations
15
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- Journal of Sensory Studies
12 publications · 325 citations
12
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- SSRN Electronic Journal
Repository · 14 publications · 660 citations
12
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1–5