Concepedia

Consumer Imagery

Consumer Imagery is a genre of commercial photography that systematically represents products, services, or brands in visual narratives designed to appeal to end-users' desires, values, and purchasing behaviors within market-driven contexts.

112

Publications

10.4K

Citations

204

Authors

128

Institutions

Publications per year

2017–2026

27

Parents

Publications

112

The Role of Imagery in Information Processing: Review and Extensions

Deborah J. MacInnis, Linda L. Price · Journal of Consumer Research · 1987 · 1.2K citations

, , +16

Images in Advertising: The Need for a Theory of Visual Rhetoric

Linda M. Scott · Journal of Consumer Research · 1994 · 784 citations

, , +16

Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective

Minjung Park, Jungmin Yoo · Journal of Retailing and Consumer Services · 2019 · 382 citations

, , +11

The Generation and Consequences of Communication-Evoked Imagery

Paula Fitzgerald Bone, Pam Scholder Ellen · Journal of Consumer Research · 1992 · 379 citations

, , +14

Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand

Robert L. Underwood, Noreen M. Klein · The Journal of Marketing Theory and Practice · 2002 · 364 citations

, , +17

1–5 of 112

Authors

204

  1. MB
    Morris B. Holbrook

    Columbia University, United States

    4 publications · 116 citations

    4

    h-index

  2. JE
    Jonathan E. Schroeder

    Rochester Institute of Technology, United States

    3 publications · 99 citations

    3

    h-index

  3. GM
    George M. Zinkhan

    University of Georgia, United States

    2 publications · 249 citations

    2

    h-index

  4. SG
    Shane Gunster

    Simon Fraser University, Canada

    2 publications · 48 citations

    2

    h-index

  5. CO
    Carlos Orús

    Universidad de Zaragoza, Spain

    2 publications · 204 citations

    2

    h-index

1–5 of 204

Institutions

128

  1. University of Illinois Urbana-Champaign

    Urbana, United States

    3 h-index

    3 publications

    85 citations

  2. Universidad de Zaragoza

    Zaragoza, Spain

    3 h-index

    9 publications

    822 citations

  3. Rochester Institute of Technology

    Rochester, United States

    3 h-index

    3 publications

    99 citations

  4. Yonsei University

    Seoul, South Korea

    3 h-index

    3 publications

    92 citations

  5. Griffith University

    Brisbane, Australia

    2 h-index

    4 publications

    681 citations

  6. Schlumberger (Ireland)

    Dublin, Ireland

    2 h-index

    2 publications

    96 citations

  7. University of Alabama at Birmingham

    Birmingham, United States

    2 h-index

    2 publications

    441 citations

  8. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    2 h-index

    5 publications

    1.2K citations

1–8 of 128

Venues

  1. Journal of Consumer Research

    JCR · 6 publications · 3.1K citations

    6

    h-index

  2. ACR North American Advances

    6 publications · 187 citations

    6

    h-index

  3. Journal of Advertising

    5 publications · 366 citations

    5

    h-index

  4. Consumption Markets & Culture

    4 publications · 420 citations

    4

    h-index

  5. Journal of Business Research

    JBR · 4 publications · 431 citations

    4

    h-index

1–5