Sangdo Oh

Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

Sukki Yoon, Sangdo Oh, Sujin Song et al. · Journal of Business Research · 2014 · 88 citations

Customer Satisfaction, Higher Quality, Management +10

Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

Yeonshin Kim, Tae Hyun Baek, Sukki Yoon et al. · Journal of Advertising · 2017 · 78 citations

Consumer Study, Social Psychology, Consumer Research +19

Closing the Green Gap: The Impact of Environmental Commitment and Advertising Believability

Yeonshin Kim, Sangdo Oh, Sukki Yoon et al. · Social Behavior and Personality An International Journal · 2016 · 43 citations · Full text

Green Marketing, Message Acceptance, Consumer Study +25

Imagination matters: do consumers’ imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?

Seung Yun Lee, Sunho Jung, Han Young Jung et al. · International Journal of Advertising · 2019 · 24 citations

Introduction to the special issue on social and environmental issues in advertising

Sukki Yoon, Sangdo Oh · International Journal of Advertising · 2016 · 22 citations

Commercial Marketing Concepts, Customer Satisfaction, Consumer Well- +14