Åsa Thelander

Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China

Steve Burt, Ulf Johansson, Åsa Thelander · Journal of Retailing and Consumer Services · 2010 · 46 citations

Business, Marketing, Marketing Management +10

Retail Image as Seen through Consumers' Eyes: Studying International Retail Image through Consumer Photographs of Stores

Steve Burt, Ulf Johansson, Åsa Thelander · The International Review of Retail Distribution and Consumer Research · 2007 · 39 citations · Full text

Business, Marketing, Retail Management +14

Brand New Images? Implications of Instagram Photography for Place Branding

Åsa Thelander, Cecilia Cassinger · Media and Communication · 2017 · 34 citations · Full text

Social Sciences, Communication, Media Studies +11

Voicing the organization on Instagram: Towards a performative understanding of employee voice

Cecilia Cassinger, Åsa Thelander · Public Relations Inquiry · 2020 · 27 citations · Full text

Social Sciences, Communication, Organization Studies +9

The challenge of internal stakeholder support for co-creational branding strategy

Åsa Thelander, Filippa Säwe · Public Relations Inquiry · 2015 · 24 citations

Management, Strategic Management, Brand Management +13