Concepedia

Consumer Demographic Analysis

Consumer Demographic Analysis is a systematic research methodology within marketing analytics that identifies and evaluates population characteristics such as age, gender, income, education, and ethnicity to understand consumer behavior patterns and inform targeted market segmentation strategies.

272

Publications

14.9K

Citations

586

Authors

310

Institutions

Publications per year

2017–2026

67

Parents

Publications

272

The Value of Purchase History Data in Target Marketing

Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby · Marketing Science · 1996 · 794 citations

, , +17

Determinants of Store-Level Price Elasticity

Stephen J. Hoch, Byung-Do Kim, Alan L. Montgomery et al. · Journal of Marketing Research · 1995 · 519 citations

, , +17

COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

Russell J. Zwanka, Cheryl L. Buff · Journal of International Consumer Marketing · 2020 · 447 citations

, , +17

Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing

James A. Roberts · The Journal of Marketing Theory and Practice · 1995 · 375 citations

, , +14

Situational Ethnicity and Consumer Behavior

Douglas M. Stayman, Rohit Deshpandé · Journal of Consumer Research · 1989 · 367 citations

, , +14

1–5 of 272

Authors

586

  1. GP
    George P. Moschis

    Georgia State University, United States

    7 publications · 349 citations

    7

    h-index

  2. PE
    Peter E. Rossi

    University of Chicago, United States

    3 publications · 1.5K citations

    3

    h-index

  3. AM
    Anil Mathur

    Hofstra University, United States

    3 publications · 146 citations

    3

    h-index

  4. FS
    Fon Sim Ong

    University of Nottingham Malaysia Campus, Malaysia

    3 publications · 111 citations

    3

    h-index

  5. BK
    Byung-Do Kim

    Seoul National University, South Korea

    3 publications · 858 citations

    3

    h-index

1–5 of 586

Institutions

310

  1. Georgia State University

    Atlanta, United States

    7 h-index

    13 publications

    710 citations

  2. University of Georgia

    Athens, United States

    4 h-index

    6 publications

    839 citations

  3. Pennsylvania State University

    State College, United States

    4 h-index

    4 publications

    294 citations

  4. Middle Tennessee State University

    Murfreesboro, United States

    4 h-index

    7 publications

    357 citations

  5. University of Malaya

    Kuala Lumpur, Malaysia

    4 h-index

    5 publications

    153 citations

  6. University of Florida

    Gainesville, United States

    3 h-index

    3 publications

    157 citations

  7. University of Stirling

    Stirling, United Kingdom

    3 h-index

    5 publications

    258 citations

  8. University of South Carolina

    Columbia, United States

    3 h-index

    4 publications

    160 citations

1–8 of 310

Venues

  1. Journal of Consumer Marketing

    14 publications · 852 citations

    12

    h-index

  2. International Journal of Bank Marketing

    6 publications · 283 citations

    6

    h-index

  3. 6

    h-index

  4. Choice Reviews Online

    CRO · 6 publications · 315 citations

    6

    h-index

  5. Journal of Marketing

    JM · 5 publications · 569 citations

    5

    h-index

1–5