Concepedia

Anil Mathur

AM

Statistics

Publications

47

Citations

5.2K

H-Index

26

Active since

1990

Affiliations

Hofstra University(Current)

Georgia State University

Mahidol University

Sejong University

Anil Mathur is an author at Hofstra University specializing in consumer behavior, marketing, and business.

Publications per year

1990–2022

47

Publications

47

The value of online surveys

Joel R. Evans, Anil Mathur · Internet Research · 2005 · 1.6K citations

Social Sciences, Information Systems, Data Analytics +13

Store environment and consumer purchase behavior: Mediating role of consumer emotions

Elaine Sherman, Anil Mathur, Ruth B. Smith · Psychology and Marketing · 1997 · 842 citations

Business, Marketing, Psychology +12

The value of online surveys: a look back and a look ahead

Joel R. Evans, Anil Mathur · Internet Research · 2018 · 515 citations

Social Sciences, Information Systems, Data Ethics +12

Targeting the mature market: opportunities and challenges

George P. Moschis, Euehun Lee, Anil Mathur · Journal of Consumer Marketing · 1997 · 196 citations

Business, Marketing, Marketing Management +9

Life events and brand preference changes

Anil Mathur, George P. Moschis, Euehun Lee · Journal of Consumer Behaviour · 2003 · 170 citations

Business, Marketing, Marketing Management +17

1–5 of 47