Concepedia

Anil Mathur

AM

Statistics

Publications

47

Citations

5K

H-Index

26

Active since

1990

Affiliations

Hofstra University(Current)

Georgia State University

Mahidol University

Sejong University

Anil Mathur is an author at Hofstra University specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorSocial SciencesPsychologyConsumer Decision MakingBusinessCultureBehavioral Science

Publications per year

1990–2022

47

Publications

47

The value of online surveys

Joel R. Evans, Anil Mathur · Internet Research · 2005 · 1.6K citations

Online Experiment, Consumer Research, Sampling Technique +16

Store environment and consumer purchase behavior: Mediating role of consumer emotions

Elaine Sherman, Anil Mathur, Ruth B. Smith · Psychology and Marketing · 1997 · 835 citations

Customer Satisfaction, Affective Design, Consumer Study +19

The value of online surveys: a look back and a look ahead

Joel R. Evans, Anil Mathur · Internet Research · 2018 · 465 citations

New Technologies, Online Experiment, Consumer Research +18

Targeting the mature market: opportunities and challenges

George P. Moschis, Euehun Lee, Anil Mathur · Journal of Consumer Marketing · 1997 · 193 citations

Consumer Research, Brand Strategy, Key Issues Marketers +20

Life events and brand preference changes

Anil Mathur, George P. Moschis, Euehun Lee · Journal of Consumer Behaviour · 2003 · 168 citations

Marketing, Brand Preference Changes, Henry Stewart Publications +15

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