Euehun Lee - Concepedia

Author

Euehun Lee

Korea Advanced Institute of Science and Technology ORCID

Also Known As

Eue-Hun Lee, EueHun Lee, Euehun Lee, Sang Hyun Jo

Publications

1.9K

Citations

H-Index

165

Concepts

All Affiliations

Korea Advanced Institute of Science and Technology Georgia State University Hofstra University Sejong University Korea University

About

Euehun Lee is an author at Korea Advanced Institute of Science and Technology specializing in marketing, management, and consumer behavior.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	14	1K
2	Arts	4	4	265
3	Engineering	3	3	279
4	Health Sciences	2	2	100
5	Education	1	1	12

Euehun Lee

Publications

1.8K

Citations

H-Index

Page 1

	Year	Citations
Effects of Relationship Marketing on Repeat Purchase and Word of Mouth Woo Gon Kim, Jin Han, Euehun Lee Journal of Hospitality & Tourism Research Customer SatisfactionConsumer ResearchHospitalityCommunicationManagement	2001	293
Understanding the factors affecting online elderly user’s participation in video UCC services Min-Ho Ryu, Seongcheol Kim, Euehun Lee Computers in Human Behavior Video Ucc ServicesPerformance StudiesAssistive TechnologyEngineeringGeriatrics	2008	220
Targeting the mature market: opportunities and challenges George P. Moschis, Euehun Lee, Anil Mathur Journal of Consumer Marketing Consumer ResearchBrand StrategyKey Issues MarketersMarket DesignHealthcare Marketing	1997	193
Life events and brand preference changes Anil Mathur, George P. Moschis, Euehun Lee Journal of Consumer Behaviour MarketingBrand Preference ChangesHenry Stewart PublicationsConsumer Decision MakingAdvertising	2003	168
A study of life events and changes in patronage preferences Euehun Lee, George P. Moschis, Anil Mathur Journal of Business Research Choice ModelBehavioral Decision MakingChoice TheorySociologyPatronage Preferences	2001	118
A longitudinal study of the effects of life status changes on changes in consumer preferences Anil Mathur, George P. Moschis, Euehun Lee Journal of the Academy of Marketing Science Quality Of LifeConsumer PreferencesEconomicsConsumer EconomicsBehavioral Decision Making	2007	102
Determinants of adoption of mobile health services Euehun Lee, Semi Han Online Information Review Innovation AdoptionHealth Adoption BehaviourConsumer ResearchTechnology AdoptionSocial Health	2015	85
Consumer choice of on-demand mHealth app services: Context and contents values using structural equation modeling Euehun Lee, Semi Han, Sang Hyun Jo International Journal of Medical Informatics Customer SatisfactionHealth EconomicsDigital MarketingConsumer StudyConsumer Health	2016	64
Why do older consumers avoid innovative products and services? Hyeyoon Bae, Sang Hyun Jo, Euehun Lee Journal of Services Marketing Consumer UncertaintyInnovation AdoptionOlder ConsumersConsumer StudyConsumer Research	2020	56
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective Young Ha, Myeong-Cheol Park, Euehun Lee Behaviour and Information Technology Customer SatisfactionDigital MarketingTargeted AdvertisingConsumer ResearchSocial Marketing	2014	55

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