Concepedia

Euehun Lee

EL

29

Publications

1.8K

Citations

20

H-Index

1997

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Georgia State University

Hofstra University

Sejong University

Korea University

Euehun Lee is an author at Korea Advanced Institute of Science and Technology specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionConsumer Decision MakingBehavioral ScienceCommunicationDigital Marketing

Publications per year

1997–2022

29

Publications

29

Effects of Relationship Marketing on Repeat Purchase and Word of Mouth

Woo Gon Kim, Jin Han, Euehun Lee · Journal of Hospitality & Tourism Research · 2001 · 293 citations

Customer Satisfaction, Consumer Research, Hospitality +17

Understanding the factors affecting online elderly user’s participation in video UCC services

Min-Ho Ryu, Seongcheol Kim, Euehun Lee · Computers in Human Behavior · 2008 · 220 citations

Video Ucc Services, Performance Studies, Assistive Technology +8

Targeting the mature market: opportunities and challenges

George P. Moschis, Euehun Lee, Anil Mathur · Journal of Consumer Marketing · 1997 · 193 citations

Consumer Research, Brand Strategy, Key Issues Marketers +20

Life events and brand preference changes

Anil Mathur, George P. Moschis, Euehun Lee · Journal of Consumer Behaviour · 2003 · 168 citations

Marketing, Brand Preference Changes, Henry Stewart Publications +15

A study of life events and changes in patronage preferences

Euehun Lee, George P. Moschis, Anil Mathur · Journal of Business Research · 2001 · 118 citations

Choice Model, Behavioral Decision Making, Choice Theory +7

Rows per page

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