Concepedia

Ruth B. Smith

RB

Statistics

Publications

11

Citations

1.2K

H-Index

11

Active since

1984

Affiliations

University of Baltimore(Current)

Ruth B. Smith is an author at University of Baltimore specializing in consumer behavior, marketing, and social sciences.

Publications per year

1984–2012

11

Publications

11

Store environment and consumer purchase behavior: Mediating role of consumer emotions

Elaine Sherman, Anil Mathur, Ruth B. Smith · Psychology and Marketing · 1997 · 842 citations

Business, Marketing, Psychology +12

The Impact of Family Communication on Adolescent Consumer Socialization

George P. Moschis, Roy L. Moore, Ruth B. Smith · ACR North American Advances · 1984 · 131 citations

Social Sciences, Communication, Sociology +14

Mood States of Shoppers and Store Image: Promising Interactions and Possible Behavioral Effects

Elaine Sherman, Ruth B. Smith · ACR North American Advances · 1987 · 79 citations

Social Sciences, Marketing, Psychology +15

A Socialization Perspective on Selected Consumer Characteristics of the Elderly

Ruth B. Smith, George P. Moschis · Journal of Consumer Affairs · 1985 · 53 citations

Social Sciences, Communication, Marketing +17

Consumer Soclalization of the Elderly: an Exploratory Study

Ruth B. Smith, George P. Moschis · ACR North American Advances · 1984 · 32 citations

Business, Marketing, Marketing Management +14

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