Concepedia

Joel R. Evans

JR

11

Publications

3K

Citations

10

H-Index

1976

Active since

Affiliations

Hofstra University(Current)

Joel R. Evans is an author at Hofstra University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchInteractive MarketingBusiness StrategyDigital MarketingSupply Chain ManagementArtsEducation

Publications per year

1976–2018

11

Publications

11

The value of online surveys

Joel R. Evans, Anil Mathur · Internet Research · 2005 · 1.6K citations

Online Experiment, Consumer Research, Sampling Technique +16

The value of online surveys: a look back and a look ahead

Joel R. Evans, Anil Mathur · Internet Research · 2018 · 465 citations

New Technologies, Online Experiment, Consumer Research +18

The relationship marketing process: A conceptualization and application

Joel R. Evans, Richard L. Laskin · Industrial Marketing Management · 1994 · 403 citations

Relationship Marketing, Customer Satisfaction, Interactive Marketing +6

Business-to-Business Marketing and the World Wide Web

Joel R. Evans, Vanessa E. King · Industrial Marketing Management · 1999 · 178 citations

Business-to-business Research, Business Intelligence, Digital Marketing +6

Conceptualizing and Operationalizing the Business-to-Business Value Chain

Joel R. Evans, B. L. Berman · Industrial Marketing Management · 2001 · 81 citations

Business Intelligence, Management, Value Theory +8

Rows per page

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