Concepedia

Business-to-Business Marketing and the World Wide Web

Joel R. Evans, Vanessa E. King

Industrial Marketing Management · 1999 · 178 citations · 6 references

Concepts

BusinessMarketingMarketing ManagementBusiness-to-business MarketingDigital MarketingMarketing StrategyBusiness-to-business BrandingBusiness-to-business CommunicationBusiness-to-business E-commerceDigital AdvertisingDigital Marketing For E-commerceE-commerce MarketingBusiness-to-business ModelBusiness-to-business RelationshipsBusiness-to-business SellingWebsite Marketing

References

6

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Social Sciences, Psychology, Social Psychology +12

The Internet and International Marketing

John A. Quelch, Lisa R. Klein · Sloan management review · 1996 · 871 citations

Business, Marketing, Supply Chain Management +9

The Internet and international marketing

Jim Hamill · International Marketing Review · 1997 · 529 citations

Business, Marketing, Supply Chain Management +9

Marketing Industrial Products on the Internet

Earl D. Honeycutt, Theresa B. Flaherty, Ken Benassi · Industrial Marketing Management · 1998 · 92 citations

Business, Marketing, Marketing Management +12

The information superhighway goes international: Implications for industrial sales transactions

A. Coskun Samli, James Wills, Paul Herbig · Industrial Marketing Management · 1997 · 27 citations

Business, Economics, International Business +13