Concepedia
Statistics
Publications
11
Citations
310
H-Index
10
Active since
1977
Affiliations
University of Hawaii System(Current)
University of North Florida
Kent State University
University of Hawaiʻi at Mānoa
James Wills is an author at University of Hawaii System specializing in business, marketing, and international marketing.
Publications per year
1977–2014
Developing global products and marketing strategies: A construct and a research agenda
James Wills, A. Coskun Samli, Laurence Jacobs · Journal of the Academy of Marketing Science · 1991 · 81 citations
Business, Marketing, Marketing Management +16
What presale and postsale services do you need to be competitive
A. Coskun Samli, Laurence Jacobs, James Wills · Industrial Marketing Management · 1992 · 59 citations
Business, Marketing Management, Retail Management +12
Attitudes Toward Advertising: A Multinational Study
James Wills, John K. Ryans · Journal of International Business Studies · 1982 · 37 citations
Business, Communication, Marketing +14
The information superhighway goes international: Implications for industrial sales transactions
A. Coskun Samli, James Wills, Paul Herbig · Industrial Marketing Management · 1997 · 27 citations
Business, Economics, International Business +13
An Analysis of Headquarters Executive Involvement in International Advertising
James Wills, John K. Ryans · European Journal of Marketing · 1977 · 24 citations
Business, International Business, Strategy +17
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