John K. Ryans

Standardization/adaptation of international marketing strategy

John K. Ryans, David A. Griffith, David S. White · International Marketing Review · 2003 · 184 citations

Business, Marketing, Marketing Management +9

Process Standardization across Intra- and Inter-Cultural Relationships

David A. Griffith, Michael Y. Hu, John K. Ryans · Journal of International Business Studies · 2000 · 174 citations

Management, Organizational Behavior, Quality Management +14

How green-claim strength and country disposition affect product evaluation and company image

Lalita A. Manrai, Ajay K. Manrai, Dana‐Nicoleta Lascu et al. · Psychology and Marketing · 1997 · 121 citations

Business, Marketing, Marketing Management +13

DEFINITION, PERSPECTIVES, AND UNDERSTANDING OF INTERNATIONAL COMPETITIVENESS: A QUEST FOR A COMMON GROUND

A. N. M. Waheeduzzaman, John K. Ryans · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 1996 · 108 citations

Business, International Business, International Management +8

Coordinating International Advertising

Dean M. Peebles, John K. Ryans, I.R. Vernon · Journal of Marketing · 1978 · 85 citations