Process Standardization across Intra- and Inter-Cultural Relationships

Culture and the self: Implications for cognition, emotion, and motivation.

Hazel Rose Markus, Shinobu Kitayama · Psychological Review · 1991 · 20.8K citations

Social Sciences, Psychology, Social Psychology +10

Structural Equations with Latent Variables.

Clifford C. Clogg, Kenneth A. Bollen · Contemporary Sociology A Journal of Reviews · 1991 · 17.6K citations

Social Sciences, Behavioral Sciences, Psychology +14

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Back-Translation for Cross-Cultural Research

Richard W. Brislin · Journal of Cross-Cultural Psychology · 1970 · 13.4K citations

Humanities, Translation Studies, Descriptive Translation Studies +16

Review of Psychometric theory (2nd ed.).

Rosedith Sitgreaves · Contemporary Psychology · 1979 · 11.5K citations

Social Sciences, Educational Measurement, Psychology +12