Concepedia

I.R. Vernon

IV

6

Publications

272

Citations

6

H-Index

1977

Active since

Affiliations

Goodyear (United States)(Current)

Baylor University

Kent State University

I.R. Vernon is an author at Goodyear (United States) specializing in marketing, management, and advertising.

Top concepts

BusinessMarketingManagementAdvertisingCommunicationGlobal AdvertisingInternational MarketingInternational AdvertisingTourismGlobal Strategy

Publications per year

1977–1987

6

Publications

6

Coordinating International Advertising

Dean M. Peebles, John K. Ryans, I.R. Vernon · Journal of Marketing · 1978 · 85 citations

Marketing, International Advertising, International Marketing +6

International Business Education in the AACSB Schools

John Thanopoulos, I.R. Vernon · Journal of International Business Studies · 1987 · 51 citations

International Management, International Business Strategy, Business +7

International Advertising Strategy

Dean M. Peebles, John K. Ryans, I.R. Vernon et al. · European Journal of Marketing · 1977 · 37 citations

International Marketing, Targeted Advertising, Brand Strategy +22

Coordinating International Advertising

Dean M. Peebles, John K. Ryans, I.R. Vernon · Journal of Marketing · 1978 · 37 citations

Marketing, International Advertising, International Marketing +6

Promotion of overseas tourism through media fiction.

Jonathan Cohen, W.B. Joseph, Luiz Moutinho et al. · 1986 · 36 citations

Media Studies, Destination Marketing, International Tourism +8

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