W.B. Joseph

Measuring consumer involvement in products: Developing a general scale

Mark B. Traylor, W.B. Joseph · Psychology and Marketing · 1984 · 145 citations

Customer Satisfaction, Consumer Study, Consumer Research +18

Assessing competitive advantage of emerging markets in knowledge intensive business services

Rajshekhar G. Javalgi, Andrew Gross, W.B. Joseph et al. · Journal of Business and Industrial Marketing · 2011 · 92 citations

International Economics, Business Intelligence, Internationalization +22

Church Marketing: Strategies for Retaining and Attracting Members

Marion Stanton Webb, W.B. Joseph, Kurt Schimmel et al. · Journal of Professional Services Marketing · 1998 · 42 citations

Customer Satisfaction, Advertising, Social Media +13

Understanding industrial distributors' expectations of benefits from relationships with suppliers

Amit K. Ghosh, W.B. Joseph, John T. Gardner et al. · Journal of Business and Industrial Marketing · 2004 · 41 citations

Customer Satisfaction, Client-supplier Relationships, Consumer Research +16

Promotion of overseas tourism through media fiction.

Jonathan Cohen, W.B. Joseph, Luiz Moutinho et al. · 1986 · 36 citations

Media Studies, Destination Marketing, International Tourism +8