Concepedia

Mark B. Traylor

MB

6

Publications

947

Citations

6

H-Index

1981

Active since

Affiliations

Cleveland State University(Current)

Mark B. Traylor is an author at Cleveland State University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBrand AwarenessBrand EquityConsumer ResearchArtsAdvertisingBrand ManagementConsumer Behavior

Publications per year

1981–1994

6

Publications

6

Awareness of Sponsorship and Corporate Image: An Empirical Investigation

Rajshekhar G. Javalgi, Mark B. Traylor, Andrew Gross et al. · Journal of Advertising · 1994 · 451 citations

Advertising, Brand Equity, Organizational Communication +13

Product Involvement and Brand Commitment

Mark B. Traylor · Journal of Advertising Research · 1981 · 230 citations

Marketing, Brand Commitment, Brand Strategy +7

Measuring consumer involvement in products: Developing a general scale

Mark B. Traylor, W.B. Joseph · Psychology and Marketing · 1984 · 145 citations

Customer Satisfaction, Consumer Study, Consumer Research +18

EGO INVOLVEMENT AND BRAND COMMITMENT: NOT NECESSARILY THE SAME

Mark B. Traylor · Journal of Consumer Marketing · 1984 · 49 citations

Marketing, Customer Satisfaction, Opposite Occurs +12

CANNIBALISM IN MULTIBRAND FIRMS

Mark B. Traylor · Journal of Consumer Marketing · 1986 · 43 citations

Culture, Humanities, Certain Conditions +10

Rows per page

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