Journal of Consumer Marketing · 1986 · 43 citations · 0 references
CultureHumanitiesCertain ConditionsBrand EquityManagementBusinessEducationBioethicsBusiness StrategyAnthropologyBrand AwarenessMarketingFood Regulations
Although cannibalism is seldom desirable, it can be tolerated under certain conditions. This paper illustrates those conditions and shows that cannibalism may not be so bad after all.