Concepedia

Laurence Jacobs

LJ

24

Publications

1.1K

Citations

16

H-Index

1984

Active since

Affiliations

University of Hawaiʻi at Mānoa(Current)

University of Hawaii System

Texas A&M International University

University of North Florida

Honolulu University

Laurence Jacobs is an author at University of Hawaiʻi at Mānoa specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingCultureEast Asian StudiesEconomicsConsumer ResearchAdvertisingInternational MarketingMarketing Communication

Publications per year

1984–2006

24

Publications

24

Cross‐cultural Colour Comparisons: Global Marketers Beware!

Laurence Jacobs, Charles F. Keown, Reginald Worthley et al. · International Marketing Review · 1991 · 194 citations

Color Psychology, East Asian Studies, Cultural Studies +20

Ste p Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets

Arch G. Woodside, Laurence Jacobs · Journal of Travel Research · 1985 · 162 citations

Customer Satisfaction, Digital Marketing, Cultural Tourism +19

Confucian roots in China: a force for today′s business

Laurence Jacobs, Gao Guopei, Paul Herbig · Management Decision · 1995 · 130 citations

Culture, Civil Law, Chinese Culture +11

The Nightmare of International Product Piracy

Laurence Jacobs, A. Coskun Samli, Tom Jedlik · Industrial Marketing Management · 2001 · 92 citations

Trade, Piracy Protection, Business +8

Developing global products and marketing strategies: A construct and a research agenda

James Wills, A. Coskun Samli, Laurence Jacobs · Journal of the Academy of Marketing Science · 1991 · 81 citations

Research Agenda, International Marketing, History Of Marketing +7

Rows per page

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