Charles F. Keown

Cross‐cultural Colour Comparisons: Global Marketers Beware!

Laurence Jacobs, Charles F. Keown, Reginald Worthley et al. · International Marketing Review · 1991 · 194 citations

Color Psychology, East Asian Studies, Cultural Studies +20

A Model Of Tourists' Propensity To Buy: The Case Of Japanese Visitors To Hawaii

Charles F. Keown · Journal of Travel Research · 1989 · 111 citations

Customer Satisfaction, Tourism Management, International Tourism +17

Risk Perceptions of Hong Kongese vs. Americans

Charles F. Keown · Risk Analysis · 1989 · 95 citations

Ethnicity, Risk Communication, Culture +14

Information Content of Advertising in the United States, Japan, South Korea, and the People's Republic of China

Charles F. Keown, Laurence Jacobs, Richard W. Schmidt et al. · International Journal of Advertising · 1992 · 58 citations

East Asian Studies, International Marketing, Targeted Advertising +19

Gift-Giving Behaviors in the United States and Japan:

Sharon E. Beatty, Lynn R. Kahle, Marjorie Utsey et al. · Journal of International Consumer Marketing · 1993 · 43 citations

Japanese Respondents, Culture, Behavioral Sciences +14