Statistics
Publications
1
Citations
58
H-Index
1
Active since
1992
Affiliations
University of Nevada, Reno(Current)
Richard W. Schmidt is an author at University of Nevada, Reno specializing in international marketing, media studies, and advertising effectiveness.
Publications per year
1992–1992
1
1
Charles F. Keown, Laurence Jacobs, Richard W. Schmidt et al. · International Journal of Advertising · 1992 · 58 citations
East Asian Studies, International Marketing, Targeted Advertising +19
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