Industrial Marketing Management · 1998 · 92 citations · 4 references
BusinessMarketingMarketing ManagementDigital MarketingMarketing StrategyProduct ManagementBusiness-to-business E-commerceBusiness-to-consumer E-commerceDigital Marketing For E-commerceE-commerce MarketingOnline MarketplacesProduct DevelopmentIndustrial Marketing CommunicationIndustrial Product-service SystemsOnline Marketplace Sales
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