Concepedia

Fon Sim Ong

FS

Statistics

Publications

39

Citations

1.9K

H-Index

22

Active since

2007

Affiliations

University of Nottingham Malaysia Campus(Current)

Taylor's University

University of Malaya

Georgia State University

Mahidol University

Fon Sim Ong is an author at University of Nottingham Malaysia Campus specializing in consumer research, marketing, and management.

ORCID

Top concepts

Publications per year

2007–2023

39

Publications

39

Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use

Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Fon Sim Ong et al. · Journal of Medical Internet Research · 2015 · 361 citations · Full text

Self-schema and self-discrepancy mediate the influence of Instagram usage on body image satisfaction among youth

Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Fon Sim Ong · Computers in Human Behavior · 2016 · 184 citations

, , +12

Antecedents of Green Brand Equity: An Integrated Approach

Pui Fong Ng, Muhammad Mohsin Butt, Kok Wei Khong et al. · Journal of Business Ethics · 2013 · 165 citations

, , +5

Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia

George P. Moschis, Fon Sim Ong · Journal of Consumer Behaviour · 2011 · 124 citations

, , +18

Materialism and Life Satisfaction: The Role of Religion

George P. Moschis, Fon Sim Ong, Randall Shannon · Journal of Religion and Health · 2013 · 95 citations

, , +3

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