Concepedia

Pui Fong Ng

PF

2

Publications

245

Citations

2

H-Index

2013

Active since

Affiliations

University of Nottingham Malaysia Campus(Current)

Pui Fong Ng is an author at University of Nottingham Malaysia Campus specializing in brand strategy, brand equity, and business.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyGreen MarketingConsumer ResearchBrandingBrand AwarenessBrand Management

Publications per year

2013–2016

2

Publications

2

Antecedents of Green Brand Equity: An Integrated Approach

Pui Fong Ng, Muhammad Mohsin Butt, Kok Wei Khong et al. · Journal of Business Ethics · 2013 · 165 citations

Marketing, Green Marketing, Management +5

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Muhammad Mohsin Butt, Saadia Mushtaq, Alia Afzal et al. · Business Strategy and the Environment · 2016 · 80 citations

Holistic Approach, Green Marketing, Consumer Uncertainty +22

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