Concepedia

Saadia Mushtaq

SM

2

Publications

103

Citations

2

H-Index

2016

Active since

Affiliations

University of Nottingham Malaysia Campus(Current)

Saadia Mushtaq is an author at University of Nottingham Malaysia Campus specializing in brand management, brand development, and brand equity.

Top concepts

BrandingBusinessLiteracyEducationMarketingManagementBrand EquityBrand StrategyBrand AwarenessGreen Marketing

Publications per year

2016–2020

2

Publications

2

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Muhammad Mohsin Butt, Saadia Mushtaq, Alia Afzal et al. · Business Strategy and the Environment · 2016 · 80 citations

Holistic Approach, Green Marketing, Consumer Uncertainty +22

Reading habits of generation Z students in Pakistan: Is it time to re-examine school library services?

Saadia Mushtaq, Saira Hanif Soroya, Khalid Mahmood · Information Development · 2020 · 23 citations

Digital Literacy, Information Literacy, Child Literacy +9

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