Concepedia

Alia Afzal

AA

2

Publications

111

Citations

2

H-Index

2016

Active since

Affiliations

International Islamic University, Islamabad(Current)

Alia Afzal is an author at International Islamic University, Islamabad specializing in brand equity, brand management, and brand awareness.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessGreen MarketingBrand ManagementBrand Development

Publications per year

2016–2024

2

Publications

2

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Muhammad Mohsin Butt, Saadia Mushtaq, Alia Afzal et al. · Business Strategy and the Environment · 2016 · 80 citations

Holistic Approach, Green Marketing, Consumer Uncertainty +22

Impact of behavioral biases on investment decisions and the moderation effect of financial literacy; an evidence of Pakistan

Faiq Mahmood, Rabia Arshad, Shoaib Khan et al. · Acta Psychologica · 2024 · 31 citations · Full text

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