Kok Wei Khong

Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use

Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Fon Sim Ong et al. · Journal of Medical Internet Research · 2015 · 373 citations · Full text

Social Sciences, Health Behavior, Health Communication +10

Examining the antecedents of persuasive eWOM messages in social media

Shasha Teng, Kok Wei Khong, Wei Wei Goh et al. · Online Information Review · 2014 · 309 citations

Social Sciences, Communication, Marketing +13

Determinants of negative word-of-mouth communication using social networking sites

M.S. Balaji, Kok Wei Khong, Alain Yee‐Loong Chong · Information & Management · 2016 · 242 citations · Full text

Social Sciences, Communication, Marketing +10

Antecedents of Green Brand Equity: An Integrated Approach

Pui Fong Ng, Muhammad Mohsin Butt, Kok Wei Khong et al. · Journal of Business Ethics · 2013 · 169 citations

Business, Marketing, Marketing Management +14

Analyzing key influences of tourists’ acceptance of online reviews in travel decisions

Alain Yee‐Loong Chong, Kok Wei Khong, Teng Ma et al. · Internet Research · 2018 · 146 citations · Full text

Management, Information Systems, Tourism Management +17