Concepedia

Shasha Teng

ST

13

Publications

952

Citations

12

H-Index

2014

Active since

Affiliations

Taylor's University(Current)

University of Nottingham Ningbo China

University of Nottingham Malaysia Campus

Louisiana State University in Shreveport

Shasha Teng is an author at Taylor's University specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingArtsSocial MediaCommunicationConsumer ResearchPersuasionConsumer BehaviorMarketing Communication

Publications per year

2014–2022

13

Publications

13

Examining the antecedents of persuasive eWOM messages in social media

Shasha Teng, Kok Wei Khong, Wei Wei Goh et al. · Online Information Review · 2014 · 304 citations

Persuasive Technology, Consumer Research, Social Influence +25

Examining actual consumer usage of E-wallet: A case study of big data analytics

Shasha Teng, Kok Wei Khong · Computers in Human Behavior · 2021 · 131 citations

Engineering, Business Intelligence, Actual Consumer Usage +16

Persuasive Electronic Word-of-Mouth Messages in Social Media

Shasha Teng, Kok Wei Khong, Alain Yee‐Loong Chong et al. · Journal of Computer Information Systems · 2016 · 101 citations

Palm oil and its environmental impacts: A big data analytics study

Shasha Teng, Kok Wei Khong, Norbani Che Ha · Journal of Cleaner Production · 2020 · 90 citations

Environmental Sustainability, Engineering, Environmental Impacts +10

Conceptualizing Persuasive Messages Using ELM in Social Media

Shasha Teng, Kok Wei Khong, Wei Wei Goh · Journal of Internet Commerce · 2014 · 83 citations

Marketing Analytics, Persuasive Technology, Consumer Research +17

Rows per page

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