Concepedia

Brand-level Elasticity

Brand-Level Elasticity is a measure of price elasticity that belongs to the category of demand elasticity metrics, specifically quantifying the responsiveness of the quantity demanded for a specific brand's product to changes in its own price, holding other factors constant.

26

Publications

2.6K

Citations

50

Authors

31

Institutions

Publications per year

2017–2026

3

Variants

Brand-level Price Elasticity

Parents

Publications

26

New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H.A. Bijmolt, Harald J. van Heerde, Rik Pieters · Journal of Marketing Research · 2005 · 443 citations

, , +16

The Decomposition of Promotional Response: An Empirical Generalization

David Bell, Jeongwen Chiang, Vineet Padmanabhan · Marketing Science · 1999 · 431 citations · Full text

, , +17

Promotional Elasticities and Category Characteristics

Chakravarthi Narasimhan, Scott A. Neslin, Subrata K. Sen · Journal of Marketing · 1996 · 300 citations

, , +17

The Relationship Between Market Characteristics and Promotional Price Elasticities

Ruth N. Bolton · Marketing Science · 1989 · 240 citations

, , +17

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Mansur Khamitov, Xin Wang, Matthew Thomson · Journal of Consumer Research · 2019 · 230 citations · Full text

, , +16

1–5 of 26

Authors

50

  1. RN
    Ruth N. Bolton

    Arizona State University, United States

    3 publications · 328 citations

    3

    h-index

  2. AS
    A. S. C. Ehrenberg

    London Business School, United Kingdom

    2 publications · 58 citations

    2

    h-index

  3. HJ
    Harald J. van Heerde

    Tilburg University, Netherlands

    2 publications · 484 citations

    2

    h-index

  4. HS
    Hermann Simon

    Hochschule Bielefeld, Germany

    2 publications · 194 citations

    2

    h-index

  5. SK
    Subrata K. Sen

    University of Chicago, United States

    2 publications · 411 citations

    2

    h-index

1–5 of 50

Institutions

31

  1. Tilburg University

    Tilburg, The Netherlands

    3 h-index

    4 publications

    968 citations

  2. Philips (Finland)

    Vantaa, Finland

    2 h-index

    2 publications

    411 citations

  3. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    1 publications

    41 citations

  4. University of Groningen

    Groningen, The Netherlands

    2 h-index

    2 publications

    462 citations

  5. Instituto Benjamin Constant

    Rio de Janeiro, Brazil

    2 h-index

    2 publications

    411 citations

  6. University of Saint Joseph

    West Hartford, United States

    2 h-index

    2 publications

    411 citations

  7. TE Laboratories (Ireland)

    Tullow, Ireland

    2 h-index

    2 publications

    303 citations

  8. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    431 citations

1–8 of 31

Venues

  1. Journal of Marketing Research

    8 publications · 796 citations

    8

    h-index

  2. Marketing Science

    2 publications · 671 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 411 citations

    2

    h-index

  4. Applied Economics

    1 publications · 47 citations

    1

    h-index

  5. Australasian Marketing Journal (AMJ)

    1 publications · 21 citations

    1

    h-index

1–5