Statistics
Publications
15
Citations
831
H-Index
14
Active since
1978
Affiliations
Hermann Simon is an author at Hochschule Bielefeld specializing in business, marketing, and marketing management.
Publications per year
1978–2016
15
15
ADPULS: An Advertising Model with Wearout and Pulsation
Hermann Simon · Journal of Marketing Research · 1982 · 143 citations
Diffusion and Advertising: The German Telephone Campaign
Hermann Simon, Karl-Heinz Sebastian · Management Science · 1987 · 133 citations
You Don't Have to be German to be a “Hidden Champion”
Hermann Simon · Business Strategy Review · 1996 · 74 citations
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