Journal of Marketing Research · 1979 · 70 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementPricing StrategyPricing TheoryBrand EquityCompetitive PricingIntertemporal PricingLifecycle MarketingPrice ElasticityBrand-level ElasticityCarryover EffectsDynamic Price ElasticityLifecycle Pricing StrategyLong-run ElasticityPrice Elasticity ModelingPrice Response ModelingTemporal Price Elasticity