Lifecycle Pricing Strategy is a pricing methodology that systematically adjusts product pricing over distinct phases of the product lifecycle—introduction, growth, maturity, and decline—to optimize revenue, market penetration, and profitability, differentiating it from static or cost-based pricing approaches by its temporal alignment with evolving market and cost dynamics.
7
Publications
672
Citations
11
Authors
10
Institutions
Publications per year
2017–2026
1
Parents
Publications
7
1–5 of 7
Authors
11
- RJ
2
h-index
- AP
2
h-index
- HS
2
h-index
- LZ
1
h-index
- SM
1
h-index
1–5 of 11
Institutions
10
University of Chicago
Chicago, United States
2 h-index
2 publications
355 citations
Department of Administration
Hagåtña, Guam
2 h-index
2 publications
355 citations
College of Business Administration
Riga, Latvia
2 h-index
2 publications
355 citations
INSEAD
Singapore, Singapore
1 h-index
1 publications
50 citations
The American College of Greece
Athens, Greece
1 h-index
1 publications
50 citations
Suffolk University
Boston, United States
1 h-index
1 publications
40 citations
University of Bonn
Bonn, Germany
1 h-index
1 publications
124 citations
Northeastern University
Boston, United States
1 h-index
2 publications
66 citations
1–8 of 10
Venues
- Journal of Marketing Research
2 publications · 194 citations
2
h-index
- Journal of Marketing
JM · 2 publications · 355 citations
2
h-index
- Journal of remanufacturing
1 publications · 33 citations
1
h-index
- Production and Operations Management
POMS · 1 publications · 50 citations
1
h-index
- Journal of Revenue and Pricing Management
1 publications · 40 citations
1
h-index
1–5