Statistics
Publications
1
Citations
133
H-Index
1
Active since
1987
Karl-Heinz Sebastian is an author specializing in advertising response modeling, diffusion of innovations model, and advertising.
Publications per year
1987–1987
1
1
Diffusion and Advertising: The German Telephone Campaign
Hermann Simon, Karl-Heinz Sebastian · Management Science · 1987 · 133 citations
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