Subrata K. Sen

The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen et al. · Marketing Letters · 2005 · 591 citations

Interpersonal Communication, Organizational Communication, Social Organization +7

Promotional Elasticities and Category Characteristics

Chakravarthi Narasimhan, Scott A. Neslin, Subrata K. Sen · Journal of Marketing · 1996 · 298 citations

Brand Equity, Survey Data, Interactive Marketing +11

Identifying the Deal Prone Segment

Robert C. Blattberg, Thomas Buesing, Peter Peacock et al. · Journal of Marketing Research · 1978 · 295 citations

Applied Economics, Deal Prone, Consumer Research +22

Mixing Behavior in Cross-Country Diffusion

William P. Putsis, Sridhar Balasubramanian, Edward H. Kaplan et al. · Marketing Science · 1997 · 169 citations

Marketing, Economics, New Product Adoption +15

Mathematical Programming Models for the Determination of Attribute Weights

Dov Pekelman, Subrata K. Sen · Management Science · 1974 · 158 citations

Mathematical Programming, Engineering, Agricultural Economics +22