Concepedia

William P. Putsis

WP

Statistics

Publications

23

Citations

1.8K

H-Index

20

Active since

1993

Affiliations

London Business School(Current)

Yale University

University of North Carolina at Chapel Hill

University of Connecticut

Flagler College

William P. Putsis is an author at London Business School specializing in business, marketing, and management.

Top concepts

Publications per year

1993–2005

23

Publications

23

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Barry L. Bayus, William P. Putsis · Marketing Science · 1999 · 338 citations

, , +21

Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

Peter J. Danaher, Bruce G. S. Hardie, William P. Putsis · Journal of Marketing Research · 2001 · 216 citations

, , +18

Mixing Behavior in Cross-Country Diffusion

William P. Putsis, Sridhar Balasubramanian, Edward H. Kaplan et al. · Marketing Science · 1997 · 169 citations

, , +15

Market Share and Price Setting Behavior for Private Labels and National Brands

Ronald W. Cotterill, William P. Putsis · Review of Industrial Organization · 2000 · 125 citations

An Empirical Study of the Effect of Brand Proliferation on Private Label – National Brand Pricing Behavior

William P. Putsis · Review of Industrial Organization · 1997 · 104 citations

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