Concepedia

Brand Recognition Accuracy

Brand Recognition Accuracy is a measurement construct in brand awareness research that quantifies the precision with which consumers correctly identify a brand upon exposure to its visual, auditory, or symbolic cues within a given context.

62

Publications

4.5K

Citations

195

Authors

99

Institutions

Publications per year

2017–2026

18

Parents

Publications

62

Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations

Saeed Samiee, Terence A. Shimp, Subhash Sharma · Journal of International Business Studies · 2005 · 464 citations

, , +11

Understanding brand performance measures: using Dirichlet benchmarks

A. S. C. Ehrenberg, Mark Uncles, G. J. Goodhardt · Journal of Business Research · 2003 · 425 citations

, , +12

Brand Logo Recognition by Children Aged 3 to 6 Years

Paul M. Fischer · JAMA · 1991 · 366 citations

, , +15

Does it Make Sense to Use Scents to Enhance Brand Memory?

Maureen Morrin, S. Ratneshwar · Journal of Marketing Research · 2003 · 248 citations

, , +17

The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior

Moonhee Yang, David R. Roskos‐Ewoldsen · Journal of Communication · 2007 · 236 citations

, , +14

1–5 of 62

Authors

195

  1. LA
    Laurie A. Babin

    University of Southern Mississippi, United States

    3 publications · 469 citations

    3

    h-index

  2. AF
    Adrian Furnham

    University College London, United Kingdom

    3 publications · 113 citations

    3

    h-index

  3. IB
    Ian Brennan

    Colorado State University Pueblo, United States

    2 publications · 245 citations

    2

    h-index

  4. BG
    Barrie Gunter

    University College London, United Kingdom

    2 publications · 85 citations

    2

    h-index

  5. PD
    Patrick De Pelsmacker

    University of Antwerp, Belgium

    2 publications · 94 citations

    2

    h-index

1–5 of 195

Institutions

99

  1. University of Alabama

    Tuscaloosa, United States

    4 h-index

    9 publications

    807 citations

  2. University of Southern Mississippi

    Hattiesburg, United States

    4 h-index

    4 publications

    506 citations

  3. University College London

    London, United Kingdom

    3 h-index

    6 publications

    216 citations

  4. University of Southampton

    Southampton, United Kingdom

    2 h-index

    4 publications

    78 citations

  5. University of Birmingham

    Birmingham, United Kingdom

    2 h-index

    4 publications

    160 citations

  6. University of South Carolina

    Columbia, United States

    2 h-index

    6 publications

    1K citations

  7. University of Arkansas at Fayetteville

    Fayetteville, United States

    2 h-index

    4 publications

    148 citations

  8. Auburn University

    Auburn, United States

    2 h-index

    3 publications

    129 citations

1–8 of 99

Venues

  1. Journal of Promotion Management

    JPM · 3 publications · 159 citations

    3

    h-index

  2. International Journal of Advertising

    IJA · 3 publications · 376 citations

    3

    h-index

  3. Journal of Advertising

    3 publications · 205 citations

    3

    h-index

  4. Applied Cognitive Psychology

    ACP · 3 publications · 113 citations

    3

    h-index

  5. Journal of Business Research

    JBR · 3 publications · 478 citations

    3

    h-index

1–5