Concepedia

David R. Roskos‐Ewoldsen

DR

32

Publications

2.4K

Citations

24

H-Index

1987

Active since

Affiliations

University of Alabama(Current)

Indiana University

The Ohio State University

University of Georgia

University of North Carolina at Chapel Hill

David R. Roskos‐Ewoldsen is an author at University of Alabama specializing in social sciences, psychology, and arts.

Top concepts

Social SciencesArtsPsychologyPersuasionBehavioral Decision MakingSocial CognitionCommunicationCognitive ScienceBehavioral ScienceBias

Publications per year

1987–2009

32

Publications

32

The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names

Moonhee Yang, David R. Roskos‐Ewoldsen, Lucian F. Dinu et al. · Journal of Advertising · 2006 · 261 citations

Advertising, Brand Equity, Performance Studies +12

On the orienting value of attitudes: Attitude accessibility as a determinant of an object's attraction of visual attention.

David R. Roskos‐Ewoldsen, Russell H. Fázio · Journal of Personality and Social Psychology · 1992 · 250 citations

Cognitive Science, Behavioral Sciences, Visual Cognition +12

Stealing thunder: Analysis of the effects of proactive disclosure of crisis information

Laura Arpan, David R. Roskos‐Ewoldsen · Public Relations Review · 2005 · 236 citations

Risk Communication, Proactive Disclosure, Information Leakage +11

The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior

Moonhee Yang, David R. Roskos‐Ewoldsen · Journal of Communication · 2007 · 235 citations

Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors

David R. Roskos‐Ewoldsen, Jessy H. Yu, Nancy Rhodes · Communication Monographs · 2004 · 133 citations

Fear Appeal Message, Behavioral Decision Making, Affective Variable +21

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