Concepedia

Moonhee Yang

MY

5

Publications

545

Citations

5

H-Index

2003

Active since

Affiliations

University of Alabama(Current)

Moonhee Yang is an author at University of Alabama specializing in consumer research, management, and marketing.

Top concepts

Publications per year

2003–2010

5

Publications

5

The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names

Moonhee Yang, David R. Roskos‐Ewoldsen, Lucian F. Dinu et al. · Journal of Advertising · 2006 · 261 citations

, , +12

The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior

Moonhee Yang, David R. Roskos‐Ewoldsen · Journal of Communication · 2007 · 235 citations

Mental Models for Brand Placement

Moonhee Yang, Beverly Roskos‐Ewoldsen, David R. Roskos‐Ewoldsen · 2003 · 27 citations

, , +6

A Design and Case Study of a K-Stage BLU Inspection System for Achieving a Target Defective Rate

Moonhee Yang · Management Science and Financial Engineering · 2007 · 12 citations

, , +15

Minimization of Inspection Cost in an Inspection System Considering the Effect of Lot Formation on AOQ

Moonhee Yang · Management Science and Financial Engineering · 2010 · 10 citations

, , +15

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