Concepedia

Ad Exposure Effects

Ad Exposure Effects is a construct in political communication research that refers to the measurable influence of voters' exposure to get-out-the-vote advertising on their electoral participation behavior, distinguished from related constructs by its focus on causal pathways linking specific ad exposures to voter turnout outcomes.

153

Publications

11.1K

Citations

381

Authors

179

Institutions

Publications per year

2017–2026

30

Parents

Publications

153

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

Gerard J. Tellis · Journal of Marketing Research · 1988 · 527 citations

, , +17

Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

Kevin Lane Keller · Journal of Consumer Research · 1987 · 481 citations

, , +17

Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Patrali Chatterjee, Donna L. Hoffman, Thomas P. Novak · Marketing Science · 2003 · 480 citations

, , +17

INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words

Edward F. McQuarrie, Barbara J. Phillips · Journal of Advertising · 2005 · 422 citations

, , +17

Measuring Media Exposure and the Effects of Negative Campaign Ads

Paul Freedman, Ken Goldstein · American Journal of Political Science · 1999 · 382 citations

, , +17

1–5 of 153

Authors

381

  1. RA
    Randall A. Lewis

    Google (United States), United States

    6 publications · 360 citations

    6

    h-index

  2. DR
    David Reiley

    University of California, Berkeley, United States

    6 publications · 360 citations

    6

    h-index

  3. TN
    Travis N. Ridout

    Washington State University, United States

    5 publications · 172 citations

    5

    h-index

  4. DD
    Darrel D. Muehling

    Washington State University, United States

    4 publications · 304 citations

    4

    h-index

  5. JD
    Jennifer Duke

    RTI International, United States

    4 publications · 192 citations

    4

    h-index

1–5 of 381

Institutions

179

  1. Washington State University

    Pullman, United States

    10 h-index

    16 publications

    1.1K citations

  2. RTI International

    Durham, United States

    7 h-index

    30 publications

    1.3K citations

  3. Stanford University

    Stanford, United States

    6 h-index

    10 publications

    992 citations

  4. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    10 publications

    547 citations

  5. Wesleyan University

    Middletown, United States

    4 h-index

    4 publications

    124 citations

  6. University of Minnesota System

    Minneapolis, United States

    4 h-index

    11 publications

    271 citations

  7. United States Food and Drug Administration

    Silver Spring, United States

    4 h-index

    13 publications

    520 citations

  8. University of California, Berkeley

    Berkeley, United States

    4 h-index

    4 publications

    177 citations

1–8 of 179

Venues

  1. Journal of Advertising

    19 publications · 1.9K citations

    18

    h-index

  2. Journal of Communication

    5 publications · 253 citations

    5

    h-index

  3. Journal of Health Communication

    5 publications · 131 citations

    5

    h-index

  4. Journal of Marketing Research

    5 publications · 841 citations

    5

    h-index

  5. Psychology and Marketing

    5 publications · 238 citations

    5

    h-index

1–5