Concepedia

Ken Goldstein

KG

6

Publications

935

Citations

6

H-Index

1996

Active since

Affiliations

University of Wisconsin–Madison(Current)

University of Virginia

Ken Goldstein is an author at University of Wisconsin–Madison specializing in political behavior, political science, and political communication.

Top concepts

Political BehaviorPoliticsAdvertisingPolitical CommunicationMarketingManagementPublic OpinionSocial SciencesArtsJournalism

Publications per year

1996–2008

6

Publications

6

Measuring Media Exposure and the Effects of Negative Campaign Ads

Paul Freedman, Ken Goldstein · American Journal of Political Science · 1999 · 381 citations

New Measure, Targeted Advertising, Social Marketing +19

Campaign Advertising and Voter Turnout: New Evidence for a Stimulation Effect

Ken Goldstein, Paul Freedman · The Journal of Politics · 2002 · 271 citations

Targeted Advertising, Public Opinion, Political Behavior +17

Lessons Learned: Campaign Advertising in the 2000 Elections

Ken Goldstein, Paul Freedman · Political Communication · 2002 · 120 citations

Abstract Television Advertising, Targeted Advertising, Political Behavior +16

New Evidence for New Arguments: Money and Advertising in the 1996 Senate Elections

Ken Goldstein, Paul Freedman · The Journal of Politics · 2000 · 91 citations

Vote Choice, Targeted Advertising, Political Process +19

Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green

Michael M. Franz, Paul Freedman, Ken Goldstein et al. · The Journal of Politics · 2008 · 53 citations

Targeted Advertising, Political Process, Public Opinion +16

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