Randall A. Lewis

The Unfavorable Economics of Measuring the Returns to Advertising*

Randall A. Lewis, Justin M. Rao · The Quarterly Journal of Economics · 2015 · 285 citations

Large-scale in silico modeling of metabolic interactions between cell types in the human brain

Nathan E. Lewis, Gunnar Schramm, Aarash Bordbar et al. · Nature Biotechnology · 2010 · 270 citations · Full text

Metabolic Network, Engineering, Neurophysiology +13

Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!

Randall A. Lewis, David Reiley · Quantitative Marketing and Economics · 2014 · 217 citations

Marketing, Online Customer Behavior, Digital Marketing +13

How do firms make money selling digital goods online?

Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti et al. · Marketing Letters · 2014 · 169 citations

Digital Goods Online, Electronic Marketplace, Digital Business +6

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Garrett Johnson, Randall A. Lewis, Elmar Nubbemeyer · Journal of Marketing Research · 2017 · 162 citations

Consumer Uncertainty, Digital Marketing, Targeted Advertising +19