Concepedia

Elmar Nubbemeyer

EN

Statistics

Publications

2

Citations

178

H-Index

2

Active since

2015

Affiliations

Kellogg's (Canada)(Current)

Elmar Nubbemeyer is an author at Kellogg's (Canada) specializing in consumer behavior, communication, and interactive marketing.

Top concepts

Publications per year

2015–2017

2

Publications

2

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Garrett Johnson, Randall A. Lewis, Elmar Nubbemeyer · Journal of Marketing Research · 2017 · 162 citations

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The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-Study of Ghost Ad Experiments

Garrett Johnson, Randall A. Lewis, Elmar Nubbemeyer · SSRN Electronic Journal · 2015 · 16 citations · Full text

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