Concepedia
Statistics
Publications
19
Citations
1K
H-Index
14
Active since
2013
Affiliations
Quest University Canada(Current)
University of Colorado Boulder
Boston University
Amazon (Germany)
Pandora (United States)
Garrett Johnson is an author at Quest University Canada specializing in marketing, management, and digital marketing.
Top concepts
MarketingManagementConsumer ResearchDigital MarketingAdvertisingInteractive MarketingData PrivacyCommunicationConsumer BehaviorAdvertising Effectiveness
Publications per year
2013–2024
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
Garrett Johnson, Scott K. Shriver, Shaoyin Du · Marketing Science · 2020 · 217 citations
Marketing, Consumer Privacy Choice, Digital Marketing +15
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
Garrett Johnson, Randall A. Lewis, Elmar Nubbemeyer · Journal of Marketing Research · 2017 · 162 citations
Consumer Uncertainty, Digital Marketing, Targeted Advertising +19
Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR
Garrett Johnson, Scott K. Shriver, Samuel Goldberg · Management Science · 2023 · 151 citations
Digital Marketing, Consumer Research, Information Privacy +23
Regulating Privacy Online: An Economic Evaluation of the GDPR
Samuel Goldberg, Garrett Johnson, Scott K. Shriver · American Economic Journal Economic Policy · 2024 · 117 citations
Engineering, Information Security, Privacy Online +16
When Less Is More: Data and Power in Advertising Experiments
Garrett Johnson, Randall A. Lewis, David Reiley · Marketing Science · 2016 · 75 citations
Marketing Analytics, Consumer Uncertainty, Digital Marketing +22
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