Concepedia

Edgar Centeno

EC

Statistics

Publications

14

Citations

702

H-Index

13

Active since

2011

Affiliations

Tecnológico de Monterrey(Current)

Universidad Pablo de Olavide

University of Strathclyde

Instituto Tecnológico de Toluca

Edgar Centeno is an author at Tecnológico de Monterrey specializing in marketing, business, and marketing management.

Publications per year

2011–2023

14

Publications

14

Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Lorena Carrete, Raquel Castaño, Reto Felix et al. · Journal of Consumer Marketing · 2012 · 210 citations

Business, Marketing, Environmental Attitudes +16

The five phases of SME brand-building

Edgar Centeno, Susan Hart, Keith Dinnie · Journal of Brand Management · 2012 · 79 citations

Business, Marketing, Marketing Management +12

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Eva María González Hernández, Reto Felix, Lorena Carrete et al. · The Journal of Marketing Theory and Practice · 2015 · 67 citations

Business, Marketing, Marketing Management +15

A thematic exploration of human brands: literature review and agenda for future research

María Lucila Osorio, Edgar Centeno, Jesús Cambra‐Fierro · Journal of Product & Brand Management · 2020 · 64 citations

Business, Marketing, Marketing Management +11

Success factors in a CRM strategy: technology is not all

Jesús Cambra‐Fierro, Edgar Centeno, Ana Olavarría-Jaraba et al. · Journal of Strategic Marketing · 2016 · 46 citations

Management, Knowledge Management, Strategic Management +7

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