Concepedia
Statistics
Publications
8
Citations
231
H-Index
Active since
2020
Affiliations
Tecnológico de Monterrey(Current)
Universidad Pablo de Olavide
Queensland University of Technology
María Lucila Osorio is an author at Tecnológico de Monterrey specializing in business, marketing, and marketing management.
Publications per year
2020–2024
A thematic exploration of human brands: literature review and agenda for future research
María Lucila Osorio, Edgar Centeno, Jesús Cambra‐Fierro · Journal of Product & Brand Management · 2020 · 64 citations
Business, Marketing, Marketing Management +11
From traditional to transformed: Examining the pre- and post-COVID consumers’ shopping mall experiences
Gary Mortimer, María Lucila Osorio, Syed Muhammad Fazal‐e‐Hasan · Journal of Retailing and Consumer Services · 2023 · 30 citations · Full text
Business, Marketing, Marketing Management +17
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions
María Lucila Osorio, Edgar Centeno, Jesús Cambra‐Fierro et al. · Journal of Product & Brand Management · 2022 · 28 citations
Business, Marketing, Marketing Management +13
Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings
María Lucila Osorio, Sergio Madero · Business Horizons · 2024 · 27 citations
Business, Entrepreneurship, Sociology +16
An empirical examination of human brand authenticity as a driver of brand love
María Lucila Osorio, Edgar Centeno, Jesús Cambra‐Fierro · Journal of Business Research · 2023 · 24 citations
Business, Marketing, Marketing Management +15
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