Ana Olavarría-Jaraba

Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

Jesús Cambra‐Fierro, María Fuentes Blasco, Rocío Huerta-Álvarez et al. · Service Business · 2021 · 50 citations · Full text

Business, Marketing, Marketing Management +16

Success factors in a CRM strategy: technology is not all

Jesús Cambra‐Fierro, Edgar Centeno, Ana Olavarría-Jaraba et al. · Journal of Strategic Marketing · 2016 · 46 citations

Management, Knowledge Management, Strategic Management +7

Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

Ana Olavarría-Jaraba, Jesús Cambra‐Fierro, Edgar Centeno et al. · Journal of Retailing and Consumer Services · 2018 · 44 citations

Business, Marketing, Marketing Management +8

“How does customer perception of salespeople influence the relationship? A study in an emerging economy”

Luis Arditto, Jesús Cambra‐Fierro, María Fuentes Blasco et al. · Journal of Retailing and Consumer Services · 2019 · 39 citations

Business, Marketing, Marketing Management +15

Sustainability and Branding in Retail: A Model of Chain of Effects

Alfredo Flores-Hernández, Ana Olavarría-Jaraba, Guadalupe Valera‐Blanes et al. · Sustainability · 2020 · 24 citations · Full text

Business, Marketing, Marketing Management +14