A two-dimensional model of trust–value–loyalty in service relationships

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.1K citations

Introduction Interactions, Psychology, Multiple Regression +7

Principles and Practice of Structural Equation Modeling

Nassim Tabri, Corinna M. Elliott · Canadian Graduate Journal of Sociology and Criminology · 2012 · 26.1K citations · Full text

Management Model, Business, Structural Problem +3

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

Multivariate Data Analysis

Xianggui Qu · Technometrics · 2007 · 14.8K citations

Univariate Analysis, Multivariate Data Analysis, Engineering +6